Coke - First love
Design and idea
For years, Coke faced numerous negative comments on its social channels regarding product integrity, primarily myths needing clarification. To address this, we developed a content-driven idea that explains the Coke-making process through an interactive love story between two Coke bottles. This approach was designed to engage users while educating them about the product.The website features an intuitive and visually appealing design, using vibrant graphics and animations to illustrate each step in the production process.
The storyline is both entertaining and informative, with interactive elements allowing users to explore different stages of the process. The clean, modern aesthetic and responsive design ensure seamless accessibility across devices, enhancing user experience and reinforcing Coke's brand identity. This innovative approach builds trust and confidence among users, effectively addressing myths and misconceptions while strengthening Coke's credibility.
