Certifica

The company Certifica underwent a rebranding process, and I was selected to implement and launch their new website in the digital certification market. Certifica is one of the leading references in digital certification in Brazil.

Our redesign project for the digital certification page faced the challenge of balancing technical complexity with an intuitive user experience. I focused on simplifying the process of obtaining certificates by highlighting crucial information and eliminating visual clutter. Integrating responsive design elements was also essential to ensure accessibility on mobile devices. The final result not only enhanced navigability but also strengthened the brand's credibility, increasing user trust.

For years, Certifica maintained a purchasing flow very similar to that of its competitors. For the new project, I decided to use Apple's purchasing flow as a reference and adapt it for the acquisition of digital certificates. The brand accepted my proposal, and thus, I developed the e-commerce platform with smooth navigation, easy comprehension, a clean design, and interactions designed to simplify the purchase of certificates and facilitate the understanding of the stages of such a complex product.